It has become even more apparent that millennials and Gen Z are the driving force behind the plant-based movement. They are creating a much higher demand for products that were once a very small portion of the food market.

The pandemic highlight just how popular a plant-based diet is among many millennials and generation Z people are, through media and market trends. The demand for plant-based foods is expected to continue to grow even more through 2024, as gen Z and millennials continue to choose plant-based options for health, environmental, and animal welfare reasons.

Darren Seifer, food industry analyst at Port Washington, N.Y.-based NPD, and co-author of the study, said, “As consumers continue to prepare more meals in the home. And younger generations cook more plant-based foods and ingredients will be a part of their repertoire. In addition to providing a variety of plant-based foods and ingredients, food manufacturers should also focus efforts on Millennials and Gen Zs. Since they will be driving the category’s growth. Their concerns for sustainability and animal welfare should also be taken into account when messaging to them.” 

There is now an ever-growing demand for more plant-based options, which is wonderful news for plant-based companies that are looking to break into the market.

The plant-based food industry no longer only appeals to vegetarians and vegans, but also to all kinds of people with all kinds of diets!

Learn How to Cook Plant-Based Meals at Home!

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammationheart healthmental wellbeingfitness goalsnutritional needsallergiesgut health, and more! Dairy consumption also has been linked to many health problems, including acnehormonal imbalancecancerprostate cancer and has many side effects.

For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest plant-based recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

Here are some great resources to get you started:

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