Veganuary, a nonprofit with the goal of encouraging people to go vegan during the month of January, has launched a new ad featuring James Cromwell.

The heartwarming ad is streaming on HULU and NBCU channels in select cities across the US. It will also be playing at cinemas in the UK and all across the internet.

The ad begins with Bigfoot feeling alone as he watches the effects of climate change as well as the alarm on social media. Once his best friend Snowman melts from global warming, Bigfoot is inspired to make a difference and join others in making dietary changes for the environment. He joins the Veganuary movement and signs up to go vegan for 31 days “to help cut his carbon Bigfoot-print.”

Veganuary’s US Director, Wendy Matthews, said, “Like our protagonist, many people want to do their part to tackle the climate crisis and know that changing their diet is a good place to start – but it can seem daunting. By signing up to Veganuary they are joining a growing global community that will support them. And hopefully, as bigfoot does in the video, they’ll see that taking collective action feels great!”

Nearly 32% of Americans plan to make more plant-based choices this new year, as it is becoming more apparent than ever how important our dietary choices are for the climate. Hopefully, Cromwell’s Veganuary ad will encourage even more people to choose plant-based options in January and year-round! 

Inspired by Bigfoot? Sign up for Veganuary here!

Learn How to Cook Plant-Based Meals at Home

Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health, and more! Unfortunately, dairy consumption also has been linked to many health problems, including acne, hormonal imbalance, cancer, prostate cancer, and has many side effects

For those interested in eating more plant-based, we highly recommend purchasing one of our many plant-based cookbooks or downloading the Food Monster App which has thousands of delicious recipes making it the largest vegan recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.

Here are some resources to get you started:

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