A new record! 500,000 people have pledged the Veganuary challenge for January 2021, according to reporting in The Guardian. The record is double the amount that signed up for Veganuary, where signers pledge to go vegan for the month of January, in 2019.
125,000 of the signatories are in the UK. British supermarkets including Tesco have run television ads promoting the challenge. The challenge is now popular around the world, with 150,000 signatories from Latin America.
The number of people that are eating plant-based full or part-time continues to rise. “It really feels to me that plant-based eating is no longer controversial,” said Toni Vernelli from Veganuary in The Guardian. “Pretty much everyone has accepted we need to be reducing animal products in our diets for environmental reasons. The way British supermarkets have embraced Veganuary this year is truly game-changing,” she said. “They are not simply using it as a marketing opportunity, but are promoting the many benefits of plant-based eating. As bastions of our food supply, they know that the only sustainable way forward is plant-focused.”
Learn How to Cook Plant-Based Meals at Home
Reducing your meat intake and eating more plant-based foods is known to help with chronic inflammation, heart health, mental wellbeing, fitness goals, nutritional needs, allergies, gut health, and more! Dairy consumption also has been linked to many health problems, including acne, hormonal imbalance, cancer, prostate cancer and has many side effects.
For those of you interested in eating more plant-based, we highly recommend downloading the Food Monster App — with over 15,000 delicious recipes it is the largest plant-based recipe resource to help reduce your environmental footprint, save animals and get healthy! And, while you are at it, we encourage you to also learn about the environmental and health benefits of a plant-based diet.
Here are some resources to get you started:
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