In the “No Redemption” PETA ad, James Cromwell plays a priest who refuses to absolve a man for coining the term “humane meat.” 

Thanksgiving is just around the corner, and Plainville Farms is still selling their turkey meat at Harris Teeter with a “humanely raised” label, despite a PETA expose that revealed the horrific cruelty behind the farm.

The expose showed Plainville workers routinely abusing the turkeys, and leaving them to slowly die in agony. The farm received a slap on the wrist as Whole Foods dropped them as a supplier. However, Harris Teeter stores still proudly display their products with a label that is tricking people into believing that they are making more humane food choices.

PETA Executive Vice President Tracy Reiman said, “Any ‘humanely raised’ turkey on Harris Teeter’s shelves might have been kicked or beaten. The only humane meal is a vegan one, and PETA encourages everyone to celebrate this year’s holiday with a delicious ‘ThanksVegan’ feast that leaves animals off the table.”

James Cromwell, as “Father” Cromwell says in the TV spot, “Oh, for the love of God, we have to draw the line somewhere!” pointedly jabbing at Harris Teeter’s lack of good judgment when it comes to the supplies that it supports and carries.

The commercial will air on WBTV through November 24th. Hopefully, it will encourage people to make more humane choices by choosing to plant-based dishes for their holiday festivities.

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