Fuah!: New Vegan Foie Gras Sells Out Across Spain

A new vegan foie gras is selling out across Spain and sold out within just 12 hours of its launch in mid-December.

Fuah!, the vegan foie gras, was made by Madrid-based startup Hello Plant Foods. The company reportedly tweaked the recipe 800 times for over a year and hit the market after being taste-tested by more than 150 people. The company set out a small plan to deliver 5,000 units to supermarkets and specialty stores before the holiday season, but almost immediately sold out.

“We’re absolutely gobsmacked,” said Javier Fernández, the founder of Madrid-based startup Hello Plant Foods. “Our plan was to start slowly … but we’ve just increased our production sevenfold. It’s crazy.”

Fernández and his team developed their foie gras out of cashews, coconut oil, and beetroot extract. Fernández said the goal was always to create a hyperrealistic plant-based version aimed at vegans, vegetarians, and carnivores.

“There’s a hidden consumer that loves foie. But what happens is that a photo of the ducks with the tubes sticking out of them flashes before them and they don’t want it,” he said. “When they try Fuah! their eyebrows shoot up and they go: ‘Madre Mia.’”

Since the launch, Fernández said he has had interest pour out from across Europe and the US.

“We weren’t expecting any of this. We hadn’t really done any advertising,” he said.

Recently, Garden Gourmet, Nestle’s plant-based brand, launched a vegan foie gras over growing animal welfare concerns over the so-called delicacy that is produced in atrocious ways. Foie gras is banned in many countries, and companies have been stepping up to make a vegan alternative to hopefully replace all usage of the animal product.

Related Content:

• Nestle’s Plant-Based Brand Launches Vegan Foie Gras Over Growing Welfare Concerns
• King Charles Bans Foie Gras From All Royal Residences
• Petition: Ban Imports and Sales of Foie Gras in the UK! 
• Animal Rights Group Sues Two Gourmet Restaurants For Selling Foie Gras Despite California Ban
• UK Department Store Fortnum & Mason Removes Foie Gras from Shelves

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