Fiction Foods, a Los Angeles-based company, uses cellular agriculture to make a vegan egg that is more nutritious than chicken eggs. The company is a subsidiary of Cult Food Science, whose focus is to create clean, lab-grown food to provide sustainable, environmental, and ethical solutions to global factory farming and the water crisis.

Fiction Foods was founded by Brendan Brazier, who is also the co-founder of the plant-based sports nutrition brand Vega. Brazier has been very successful in the meat alternative industry and helped co-develop Beyond Meat’s first burger in 2015. He has always been inspired to make a nutrient-dense product that doesn’t cause harm to the environment in the way animal agriculture does.

Fiction Foods’ goal is to obtain more nutrients, like vitamins, minerals, and proteins; while consuming less of each natural resource, like land, water, and fossil fuels.

Brazier’s new product, the Performance Scramble, is a nutrient-rich liquid that can be used to replace a chicken egg in anything from a breakfast scramble to baking vegan cookies. Performance Scramble is different because the product is designed to enhance mental and physical performance while being more nutritious than a chicken egg.

Brendan Brazier, Founder of Fiction Foods, said,

“It’s not a fake egg, but a whole new culinary experience that is made from a single-cell organism called euglena that contains animal-like and high-quality protein, but without the animal.”

According to their website, Fiction Foods Performance Scramble will have,

  • 15% more animal-quality protein than a chicken egg
  • more DHA omega-3 than salmon, which can promote long-term brain health
  • more zinc than oysters, which can promote optimal metabolic function
  • more probiotics than yogurt, which can promote healthy intestinal flora
  • more antioxidants than blueberries to help combat free radicals produced from exercise/exertion
  • MCT-oil, which can promote enhanced cognitive performance
  • Beta-glucan, which helps boost the immune system.

“Creating a nutrient-dense, versatile liquid that can be used in place of a chicken egg has long been an objective of mine. We are working hard so that Performance Scramble will be used to bolster mental and physical performance far beyond that of a chicken egg’s nutritional capability, while leaving the chicken alone,” said Brazier.

The Performance Scramble is set to hit the market by the end of the year.

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