Tyson Foods is stepping up their plant-based game and we are here for it! The world’s largest processor and marketer of chicken, beef, and pork are set to introduce a new brand called “Green Street” later this year. Green Street will offer protein-packed plant-based meal bowls featuring ingredients such as quinoa, lentils, and chickpeas!

Tyson Foods recently held a presentation at the Consumer Analyst Group of New York conference and made it clear that they are supportive of alternative proteins. “We are also playing across plant-based protein. You’ve seen a lot of that, and I’m sure there’s going to be some questions about it. But we are openly disrupting ourselves to continue to drive to the next level of improvement and next level of advantage for us and our shareholders,” said Tom P. Hayes, President, and CEO of Tyson.

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Last Fall, Hayes said he is excited about the growth of plant-based protein on an episode of the North Carolina Public Radio Show, just before the company raised their stakes in plant-based burger company Beyond Meat. Not only that, but Tyson also recently invested in Memphis Meats, a prominent lab-grown meat company.

As Hayes said, the meat industry is disrupting itself by moving away from defining protein as “meat” and embracing plant-based options as consumer demand grows.

In fact, Tyson is not alone in this venture into plant-based protein. Food giant Nestlé recently acquired Sweet Earth Foods. Major beef supplier Cargill has also been making strides, having recently teamed up with the plant-based company, PURIS, the largest producer of pea protein in North America.

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We are thrilled to see Tyson and these other giants evolving with current trends and giving consumers what they want: healthier, wholesome meals. Tyson’s “if you can’t beat ’em, join ’em” attitude is certainly promising considering toll the animal agriculture industry is having on our planet.

We can’t wait for Green Street’s release and to give the bowls a try!

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

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Image Source: Tyson Foods