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Did you make the decision to stop eating sushi in an effort to make your diet more sustainable and humane? Do you still sometimes miss the flavors of your favorite rolls? Well, you’re in luck … an awesome alternative is on its way!

With little over three weeks left to go, a Kickstarter campaign to fund the creation of a new, sustainable vegan tuna has exceeded its goal, to the excitement of former sushi lovers everywhere.

Traditional sushi is most popularly made with bluefin tuna. This single fish is used to create all of the creative and inventive rolls that many sushi goers enjoy. That popularity comes at a price, however. Due to high demand for this fish, bluefin tuna have been overfished so severely that they’re on the verge of extinction. In fact, a recent assessment indicates that bluefin tuna stocks are down a staggering 96.4 percent.

When chef James Corwell – one of only 60 chefs worldwide with the Master Chef certification – watched two football field sized warehouses full of tuna sell out in a single morning at the Tsukiji Fish Market in Tokyo, Japan, he realized that a more sustainable option needed to be developed.


And develop an option he did, using the humble and highly sustainable tomato. Due to their chemical composition, tomatoes produce much of the same flavor compounds that give tuna their mild, yet savory flavor. Plus, tomatoes are high in lycopene – a compound known to have protective effects against many chronic diseases – and plenty of antioxidants.

They’re also gluten-free, and free of the food safety risks associated with eating raw fish. This makes a tomato-based alternative not only suitable for plant-based eaters, but also for those with gluten sensitivities and  compromised immune systems. Triple yummy win!


While there’s no lack of incredible, plant-based sushi options out there right now, for those who like the traditional dish-sans-fish, this new addition gives vegans and vegetarians alike an even wider selection. There’s no such thing as too many delicious, vegan options, right? Right.

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