The eco-friendly water filtration systems company Soma and the organization Parley for the Oceans have teamed up to create a limited edition product designed especially for Starbucks. They recently announced the debut of their reusable water bottle with a sleeve made out of Parley Ocean Plastic – a material created from upcycled marine plastic waste.
The new Soma x Parley for the Oceans bottle is part of a limited edition run, which will launch in over 5,000 Starbucks stores in the U.S. and Canada, Sustainable Brands reports. The bottles are made from BPA-free glass and feature natural bamboo caps made from renewable resources. The sleeve of each bottle is made from the equivalent of two recycled plastic bottles that have been reclaimed from islands and coastal communities around the world!
Moreover, a portion of every sale will go to support initiatives of the Parley Ocean Plastic Program and implementation of the Parley AIR Strategy which calls to “Avoid plastic wherever possible, Intercept plastic waste, Redesign your life.”
“Soma is excited to partner with Parley and Starbucks to support this movement to create change. Every time you refill your Soma X Parley for the Oceans bottle, you are part of the solution to eliminate plastic waste,” said Tal Chitayat, CEO of FC Brands, Soma’s parent company.
Parley for the Oceans is a global network aiming to raise awareness of the plastic pollution crisis and collaborate on solutions that will curb our use of plastics and help the oceans. The organization has already collaborated with such major companies as Adidas, Anheuser Busch InBev (Corona), and Intel, and it has worked together with the United Nations. Its Parley Ocean Plastic is a range of materials created from plastic waste intercepted from the oceans, shorelines, and in coastal communities.
“Plastic is a design flaw. We cannot fix it overnight, but we can all take steps to create change,” said Cyrill Gutsch, founder of Parley. “We’re collaborating with Soma to transform marine debris into a neoprene sleeve, bringing Ocean Plastic to a reusable Soma water bottle and directly into the hands of consumers. Shifting mindsets and behaviors is as important as creating new systems and materials. We all have a role to play. This bottle is another reminder of that fact and the beginning of a new collaboration in the movement for solutions.”
This is amazing news considering the extent of our current plastic crisis. Every year, we dump over 8.8 million tons of plastic into the oceans and recent reports have found plastic debris in everything from sea salt to bottled water. If we want to protect the ocean, its many inhabitants, and ourselves from the negative ramifications of plastic waste, we all need to participate in the effort to crush plastic. To find out how you can help the planet in your everyday life by using less disposable plastics, check out One Green Planet’s #CrushPlastic campaign!
Image source: Soma Water/Facebook