Plastics have completely permeated the world we live in. It is almost impossible to go grocery shopping and not bring home at least a few bits of plastic packaging, while disposable items like cups and cutlery are virtually inescapable as well. Landfills are flooded with nonbiodegradable waste and, even worse, over 8.8 million tons of plastic end up in the ocean every single year. A study from 2017 found most of the world’s tap water contains microplastics. Ironically, this looks even worse in the case of bottled water, which was recently found to contain an average of 325 plastic particles per liter – around twice as many as in tap water.
Coca-Cola, one of the largest producers of plastic bottles and owner of such brands as DASANI and Smart Water, was asked for a response to the shocking results of the bottled water analysis. As a Care2 petition in the case reports, the company replied that due to the abundance of plastics in the environment, plastic fibers “may be found at minute levels even in highly treated products.”
The company points to the fact that plastics have infiltrated our daily lives very thoroughly, which is of course correct. But the company’s response also suggests that Coca-Cola believes it would be nearly impossible to keep plastic out of our drinking water or environment – so why even bother trying?
This is clearly a broken approach. The condition of our drinking water, the oceans, and the planet thanks to plastic pollution is a direct result of companies – and especially giant businesses – that produce and generate enormous amounts of plastic waste and continue to do so even when the destructive effects of this excess started to come to light.
Today, it is critical for major players in the plastic industry to recognize the issue and implement smarter, more environmentally-friendly policies to reduce their use of plastic. As one of the leading and most recognizable brands, Coca-Cola needs to set a standard for the industry, among other things, by committing to using more recycled plastic.
Click here to sign the petition for Coca-Cola to publicly pledge to set global benchmarks to reduce its use of un-recycled plastic!
To find out how you can help the planet – and our drinking water – by ditching plastic bottles and other disposable plastics, check out One Green Planet’s #CrushPlastic campaign!
Image source: jeepersmedia/Flickr