Want to Try the Beyond Burger For Free? ‘The Economist’ Is Making This Possible Thanks to Their Awesome Food Truck

If you find yourself in Washington D.C. over the next couple of weeks, The Economist is bringing their Feeding the Future campaign to the nation’s capital! Starting on Wednesday, November 1st, the Feeding the Future food truck will serve FREE samples of Beyond Meat’s Beyond Burger, outside of the CityCenterDC.

If you’ve never heard of the Beyond Burger before, this vegan burger has been widely lauded for it’s spot-on meaty and juicy flavor and texture profile AND it actually “bleeds” beet blood when you make it. Additionally, each Beyond Burger patty boasts an impressive 20 grams of plant-based pea protein per patty, not to mention it contains no soy, gluten, or GMOs.

“Our goal is to open people’s eyes (and mouths) to the challenges we’ll face on our plates in the coming century,” Yanna Wilson-Fischer, the director of North America marketing and global experiential for The Economist, told DCist. 

With The Economist’s recent reporting on food waste, as well as the future of food production, the Washingtonian reports, it makes sense that it makes sense that this publication would be involved in the promotion of plant-based protein.

Frankly, this is an issue that we wish more publications would address head on – especially since industrial animal agriculture is at the heart of our current environmental crisis.

Here at One Green Planet, we’ve long promoted the fact that industrialized animal agriculture is the largest singular driver of Climate change, responsible for more greenhouse gas emissions than the entire transportation sector, and is also the culprit behind mass deforestation, water, and air pollution. Considering most people consume about double the amount of protein they need, two-thirds of which comes from animal sources, our everyday eating habits are taking a massive toll on the planet.

Luckily, thanks to innovative companies like Beyond Meat (which recently received investment from Leonardo DiCaprio), we’re now seeing more and more people opting for plant-based burgers.

In fact, around one-third of Americans are actively reducing their meat consumption and opting for plant-based options instead. In fact, a recent report by global market research firm Mintel shows that more people than ever are open to trying meatless burgers, a trend that is being driven largely by Millennials; 64 percent have tried meatless burgers versus 28 percent of Baby Boomers. Knowing this, we are sure that the Feeding the Future campaign will be a huge hit!

We are so glad to see the rising interest in plant-based options, showing yet again that the future of food is indeed plant-based. To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.

Image Source: Beyond Meat