In 2019, Amazon heralded the launch of Shipment Zero – a bold commitment to make half of their shipments carbon neutral by 2030. However, this promise has recently slipped from Amazon’s agenda, quietly leaving the stage without fanfare or an official announcement.

Source: WION/Youtube

According to the e-commerce giant, they decided to align the shipping goal with their broader Climate Pledge – targeting net-zero emissions for the whole company by 2040. But climate advocates and corporate watchdogs are questioning the 10-year extension and the silent withdrawal of the interim goal. If the original Shipment Zero target was feasible, why then, they ask, did it vanish from the public eye?

Despite this change, Amazon claims to remain dedicated to the path of decarbonization. The company’s plans to deploy 100,000 electric delivery vehicles by 2030 remain intact, with several of these already in operation. Investments have also poured into electric planes, ultra-low-carbon jet fuel, and other emission-free technologies. But are these measures sufficient to keep the internet behemoth on track?

As one of the world’s largest retailers, Amazon has the leverage and the responsibility to lead the transition to clean shipping. Their commitment should extend beyond simply swapping gas vans for electric versions; it should reshape their business model around sustainability. Climate-conscious employees have voiced concerns, calling for a more transparent and serious approach to achieving zero-emission operations.

Critics argue that, as a technology powerhouse and with an estimated 7.7 billion packages delivered in 2021, Amazon should do more than follow; it should innovate, pioneer, and raise the bar in the industry.

Amazon’s retreat from the Shipment Zero goal illustrates how corporate sustainability promises can change course unexpectedly. It raises questions about the transparency, accountability, and seriousness of these commitments.

But let’s not just hold Amazon accountable. Let’s use this as an opportunity to push for increased corporate responsibility across all industries. We, as consumers, have the power to demand greater transparency and consistency in environmental commitments. By supporting companies that are steadfast in their sustainability goals, we can drive the change we want to see.

Let’s continue to demand and reward transparency, authenticity, and follow-through in environmental pledges from all businesses because every shipment counts when it comes to building a more sustainable world.

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