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Levi’s, the iconic denim brand, is commemorating the 150th anniversary of its classic 501 Jeans with an exciting release—the plant-based version. This environmentally conscious iteration of the beloved denim is crafted from 97% bio-based materials, including certified organic cotton, natural indigo dye by Stony Creek Colors, wood-waste ink, and a patch made from Natural Fiber Welding’s Mirum, a vegan leather alternative free from plastic.

In addition to the plant-based version, Levi’s has also introduced two other sustainable variations of the 501 Jeans. One is crafted from hemp, known for its durability and eco-friendliness, and the other is made from textile waste. The latter employs innovative design techniques by replacing synthetic components like polyester pockets and threads with recycled cotton materials. Moreover, these Jeans are designed to be recycled once they reach the end of their life cycle, contributing to the brand’s commitment to circular fashion.

Una Murphy, Levi’s Design Innovation Director, expressed the company’s dedication to incorporating sustainable innovation into all its products. “In our research and development work, we strive to improve design practices and preserve environmental resources in every way possible,” said Murphy. By adopting sustainable practices, Levi’s not only explores the possibilities of sustainable fashion but also seeks to address some of the most significant environmental challenges we face today.

The 501 Jeans hold a special place in fashion history. Initially introduced in the United States in 1873, they were the world’s first-ever Jeans. Originally designed as sturdy workwear for manual laborers, the style quickly transitioned into a timeless everyday essential and has remained popular across the globe.

These environmentally friendly 501 Jeans are now available for purchase on Levi’s website. By providing consumers with sustainable choices, Levi’s is shaping the future of fashion—one thread at a time.

Sign this petition to urge other major retailers to use cruelty-free, sustainable practices.

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