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Angelina Jolie, the acclaimed actress, director, and erstwhile United Nations special envoy, has taken the fashion world by storm with her innovative new venture – Atelier Jolie. This pioneering fashion initiative is not only focused on promoting sustainability but also provides a platform for refugees and other overlooked groups to showcase their skills and creativity.

Source: Access Hollywood/Youtube

Launched on Wednesday, Atelier Jolie goes beyond being just another clothing brand. It invites customers to immerse themselves in the creative process, co-creating their Apparel with master tailors, artisans, and pattern makers worldwide. But what sets this venture apart is its commitment to sustainability, with plans to use deadstock fabric and vintage materials, keeping these resources from winding up in landfills.

“We’re building a community of creativity and inspiration that transcends socio-economic backgrounds,” said Jolie on the brand’s site. Atelier Jolie aims to spotlight every individual involved in the creation process, knitting together a diverse team that includes refugees and other talented but underrepresented groups. The goal? To offer dignified roles based on skills, facilitate the sharing of cultural heritage, and Support the development of independent businesses.

The project also offers an innovative solution to fashion waste. Customers are encouraged to bring their worn pieces for repair or upcycling, prolonging their lifespan and minimizing waste.

For Jolie, this venture stems from a deep appreciation for the tailors and artisans she’s worked with, a desire to utilize available high-quality vintage and deadstock fabric, and the drive to fuel a movement for more self-expression in fashion.

Jolie’s commitment to fashion that’s both sustainable and socially inclusive marks a significant shift from her previous UN role. Now, she engages directly with refugees and local organizations, fostering inclusivity and empowerment. Known for her fashion-forward choices, Jolie’s innovative venture has sparked keen interest as the media and fans await its first collection.

To all fashion enthusiasts and sustainability advocates, here’s your chance to be part of this fashion revolution. It’s not just about looking good but feeling good about your wardrobe’s impact on our world. So, step up, join the movement, and transform your fashion choices into a statement of sustainability and social inclusion. The time is now!

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