A new beauty and wellness brand with a 100% circular packaging model has launched.

Ace of Air describes itself as a superconscious beauty and wellness brand. Its products contain fair-trade and wild-harvested ingredients and are cruelty-free. But what’s truly innovative about the company is its buy the product, borrow the package system. For a small fee, Ace of Air provides customers with a “boomerang box” When they finish their products, customers can place the empty jars in the box and return them to Ace of Air. This prevents them from ending up in oceans or landfills.

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Ace of Air claims that its containers can be used over 100 times. Its goal is to put an end to single-use packaging. Its sustainable packaging model will reduce both the amount of plastic it produces and emissions from manufacturing.

 

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Sustainable packaging is a growing trend in the beauty industry. Brands and product lines like Peach, Love Beauty Planet, and Ethique have eliminated plastic packaging on some products, offering shampoos and lotions in bar-form. In October, Nordstrom announced a program to take back and recycle 100 tons of beauty brand packaging.

Ace of Air was founded by supermodel Petra Němcová, former Revlon Executive Stephanie Stahl and David Knowlton, a finance professional. They realized the importance of sustainable packaging after conducting a life cycle analysis of their products. When they discovered that 70% of their products’ environmental impact came from packaging, they knew they needed to do something. As Stahl said, “we felt like there was a big opportunity for change and positive improvement.”

Besides its sustainable packaging and cruelty-free product lines, Ace of Air has pledged to give 3% of revenues to its not-for-profit partners: Ocean Conservancy, 5-Gyers Science to Solutions, and Peconic Land Trust. It will do this by giving consumers Stellar Rewards that they can then contribute to one or more of Ace of Air’s three partners.

Ace of Air’s products include topical cleansers, serums, and moisturizers. The company also sells ingestible supplements. Products range from $35 to $85 and are available for pre-order.

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