Ellen DeGeneres is launching her first-ever vegan skincare line meant for aging skin. 

The brand is called Kind Science to go along with DeGeneres’ life motto of being kind to everyone and everything.

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She said, “We call it Kind Science because it is kind to animals, it’s kind to skin, it’s kind to the planet, and it’s kind to your wallet.”

The brand is leaping bunny certified, meaning that it does not test on animals. It is also dye and fragrance-free, making it suitable for sensitive skin types all around. There will also be recyclable packaging whenever possible. 

The skincare line is supposed to cater to aging skin while helping to reduce and prevent wrinkles.

The celebrity brand launched officially in October and is available on its own website. Whether or not it will be available in other stores is a mystery.

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DeGeneres is just one of many celebrities that have recently released vegan skincare lines, making it easier than ever to find high-quality skincare products that are kind to the animals and to the planet.

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