Kraft Heinz Launches KD NotMacandCheese

The Kraft Heinz Not Company LLC has launched its latest innovation: KD NotMacandCheese, the first plant-based offering from the iconic KD brand. This development signifies a significant milestone as the first Canadian brand to emerge from the collaboration between The Kraft Heinz Company and TheNotCompany, Inc., aiming to redefine the landscape of plant-based foods.

Recognizing the growing trend towards plant-based diets in Canada, with more than half of Canadians seeking plant-based options, Kraft Heinz saw an opportunity to cater to this growing demand without compromising on taste and texture. The introduction of KD NotMacandCheese aims to address the prevalent consumer dissatisfaction with existing plant-based offerings’ flavor profiles, delivering a product that promises the same creamy, comforting taste that fans have cherished for over 85 years, sans cheese.

Available in two variations – Original and White Cheddar Style – KD NotMacandCheese is set to hit the shelves of stores across the nation. Lucho Lopez-May, CEO of The Kraft Heinz Not Company, highlights the mission behind the collaboration: to provide accessible and delectable plant-based alternatives that capture the essence of beloved brands, resonating with consumers seeking familiarity without compromising on their dietary preferences.

Furthermore, in response to the growing demand for gluten-free options, KD is introducing its first-ever gluten-free offering. Close to ten million Canadians have expressed a desire for gluten-free food choices, with dedicated KD enthusiasts advocating for this addition. The launch of KD Gluten-Free, available in Original flavor, addresses this need, ensuring that consumers with dietary restrictions can indulge in the pantry staple without compromise.

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