Food technology company, Impossible Foods, maker of the plant-based Impossible Burger have had a ground-breaking year. The juicy, meat-like burger can be found in more than 300 restaurants in the U.S., leaving vegans and meat-eaters alike satisfied. The company also recently announced a $75 million dollar investment to construct a new production factory in Oakland, California. Not to mention, they have hinted at the possibility of making vegan seafood.

But it seems like the good news from Impossible Foods isn’t slowing down anytime soon. According to reports, the Impossible Burger will be making its debut in Asia in 2018, marking the company’s first distribution deal outside of the U.S.!


“We’ve always known that our mission is global. We’re increasingly becoming aware that the demand for the Impossible Burger here in the U.S. pales in comparison to the amount of demand across the world,” David Lee, Impossible Foods chief operating officer told Fortune. Impossible Foods plans to start by partnering with individual “tastemakers” to test the waters before increasing distribution, similar to how they rolled the burger out in the U.S.

With the Food and Agriculture Organization of the United Nations stating that beef consumption is projected to increase in most of East Asia and the Pacific, Impossible Foods move to this region is much needed. The Impossible Burger, like other plant-based meats, is environmentally superior to conventional burgers. According to the company, their burger uses 99 percent less land, 85 percent less water, and emits 89 percent less greenhouse gas than traditional beef production. Considering the animal agriculture industry is responsible for more greenhouse gas emissions than the entire transportation sector and uses a majority of our land and water resources, these are not just impressive statistics, they are characteristics of a product that may just save the planet.

The meat alternative space is projected to hit $5.2 billion by 2020 and doesn’t seem to be slowing down anytime soon. At a time when more people than ever are cutting back on meat consumption, we’re not surprised by Impossible Foods announcement that they will soon debut in Asia. We are looking forward to seeing what next year brings from the company, with Lee telling Fortune that Asia is just “the beginning of our global expansion.” We can’t wait!

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias


Image Source: Impossible Foods