Plant-based burger takeover in 3,2,1! Food technology company Impossible Foods, the makers of the Impossible Burger just recently announced their vegan burger is moving into university, company cafeterias, and cultural venues!
The rollout is being coordinated with Bon Appétit Management Company, which run more than 1,000 cafes for universities, corporations, and museums in 33 states, according to FoodDive. Impossible Foods is also working with Restaurant Associates, which operate 160 foodservice locations, such as museums and performing arts centers. The tasty burger is expected to be in retail outlets in the near future, at prices competitive with beef. We can’t wait!
According to Bloomberg, food service represents about half of U.S. ground beef consumption. So for the Impossible Burger, a plant-based “beef” patty that cooks, smells, tastes, and even “bleeds” like real meat to be introduced into the food service arena is a huge step. “For us to have the impact, we have to appeal to meat consumers — and that’s been the target from day one,” Nick Halla, chief strategy officer of Impossible Foods, told Food Dive.
What’s more, the Impossible Burger, like other plant-based meats, is also environmentally superior to conventional burgers. According to the company, their burger uses 99 percent less land, 85 percent less water, and emits 89 percent less greenhouse gas than traditional beef production. Considering the animal agriculture industry is responsible for more greenhouse gas emissions than the entire transportation sector, these are not just impressive statistics, they are characteristics of a product that may just save the planet!
The meat alternative space is projected to hit $5.2 billion by 2020 and doesn’t seem to be slowing down anytime soon. At a time when more people than ever are cutting back on meat consumption, we’re not surprised that restaurants that have started serving the Impossible Burger have seen double-digit same-store sales growth, an impressive statistics CFO David Lee recently shared with Bloomberg. Impossible Foods just recently announced a $75 million dollar investment to construct a new production factory in Oakland, California … and they also recently hinted that vegan seafood could be in the cards next. We’re looking forward to more great things from Impossible Foods!
To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias.
Image Source: Impossible Foods/Facebook