Eggs are among the most beloved breakfast foods in the U.S., however, while this food is noted for being packed with protein and other nutrients, there are many reasons why one might want to reconsider grabbing a scramble first thing in the morning.

Not only is the egg industry rife with deplorable conditions for laying hens – animals that have been described as the most abused and neglected in the animal agriculture industry – but there are also real environmental and health concerns associated with consuming eggs.

Like other animal products, eggs are typically produced by animals in factory farms. Industrial animal agriculture is among the leading causes water pollution and greenhouse gas emissions in the world – not to mention, growing feed for livestock uses around one-third of 70 percent of the world’s fresh water supply. If that weren’t bad enough, countless studies have linked the consumption of animal products, especially in the case of eggs, to high cholesterol in people.

The bottom line is that when it comes to getting a quick source of protein … we could do much better. And it looks like in response to this need for a healthier, more sustainable alternative to eggs, Follow Your Heart has a stunning new solution.

Meet The Vegan Egg!


FollowYourHeart, the brand behind Vegenaise and several other beloved plant-based products has just announced the release of “The VeganEgg,” a completely egg-free product that can be used in scrambles, quiches, and baked goods! There are already egg alternatives on the market, but the thing that makes this one special lies in its secret ingredient, black salt. A spokesperson from FollowYourHeart goes into further detail, “By incorporating black salt instead of artificial flavors, we were able to achieve the authentic sulfur-like aroma and taste naturally found in eggs. That taste along with the realistic texture when cooked, provides the familiar experience of real eggs.”

BeholdThe VeganEgg is gluten free, cholesterol free, non-GMO, Kosher, and free of common allergens. Each four ounces carton will be the equivalent of about a dozen eggs. The cartons will retail for $6.99 to $7.99 via Amazon. If this is a success we have no doubt that it will hit retail locations soon.

The fact that more products like the VeganEgg are hitting the market (and becoming successes!) is a sign that consumers are demanding better options and companies are responding with innovative new products! If you decide to give it a try, please post pictures of the finished product in the comments. We’d love to see what you come up with!