Ellen DeGeneres recently co-founded a faux fur brand called UnHide. Animal lover DeGeneres has spoken out about animal rights in the past. The brand is a partnership with the Humane Society of the United States and is part of an anti-fur campaign. 

According to Fast Company, the brand is launching blankets to start. Her co-founder is Leo Livzhetz. The brand is focused on soft, fur-like products. The blanket retails for $165 and a smaller version is also available for $65. Instead of fur, the product is made from polyester and is machine-washable. The blankets come in multiple colors. You can purchase the product online at the company’s website.

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DeGeneres told PEOPLE about the company and going fur-free, “I want people to stop using and wearing fur, it’s that simple. The material we use in UnHide products are soft, warm and comfortable and I hope people find it as a great alternative.”

UnHide shared that 100 million animals are killed each year for their fur. The fur industry is cruel to animals and promotes unnecessary killing. There are so many fur-free options available now.

To stand up against the cruel and unsustainable fur industry, sign this petition calling for an end to fur farming in the United States!

Read more news about fur, fur-free fashion and Ellen DeGeneres in One Green Planet:

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