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Stella McCartney has developed a faux fur made from 37% plant-based ingredients, according to Vogue. Called Koba, the London-based designer worked with DuPont to develop the “fur.”

After 18-months of work together, the faux fur debuted at her 2020 Spring Collection fashion. The material uses recycled polyester that can be recycled again after the end of the product’s life. This faux fur will be the first commercially available option that uses bio-based ingredients. DuPont said the material has reduced carbon and energy use compared to traditional synthetic materials.

Model Natalia Vodianova debuted a Koba jacket in her video announcing the new sustainable fabric. Watch the video below on Vogue’s instagram that talks about the new innovation:

https://www.instagram.com/tv/B3FgSCOF_Ke/?utm_source=ig_embed

Stella McCartney has been a longtime advocate for the planet. Her company does not use fur, leather, exotic skins or feathers. The designer has been a vegetarian her entire life. She said backstage at her fashion show,  “I think that fashion is about the future, and you shouldn’t have to sacrifice your style for sustainability. I wanted to try to develop a faux fur that was just more sustainable.”

The fur industry is notoriously cruel toward animals. Animals are kept in cages, treated inhumanely and exploited for fashion. Animal rights activists have been working for years to remove fur from fashion houses. Fashion names like Prada and Victoria Beckham are taking steps to reduce animal cruelty in their businesses.

The state of California recently became the first state in the nation to ban fur. If you want New York, a fashion capital of the world to follow suit, sign this petition!

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