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Robin Page, Volvo head of design, said, “We’ve got a new generation of customers coming through, they’re far more interested in the products they buy and have an ethical story behind them. They want to understand where the materials come from.”
The company acknowledged the current consumer demand for more ethical and environmentally-friendly options.
Their current all-electric C40 Recharge model already has vegan interiors made from forest byproducts, recycled corks, and plastic bottles. These materials create a very similar feel to real leather, without the cruelty and negative environmental impact. They also plan to start using flax fibers for the door panels to further cut down their carbon footprint.
Stuart Templar, Volvo’s director of global sustainability, said, “Consumers are not just focused on the sustainability of the end product. But also the material that goes into it, including the sourcing.”
This exciting news provides a brighter glimpse into the future of cruelty-free and sustainable car options!
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