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We’ve all heard about the menace of plastic pollution plaguing our oceans and endangering marine life. But did you know that the tobacco industry plays a significant role in this? From the microplastics in cigarette filters to misleading green initiatives, the tobacco industry is exacerbating the planet’s plastic problem. Here’s a closer look at the five ways they’re contributing and what we can do about it.

1. The Microplastic Hazard: Plastic Filters in Traditional Cigarettes

We often picture straws and bags when thinking of plastic waste. But cigarette butts, often littered on streets and beaches, contain plastic filters that disintegrate into microplastics. Not only do these microplastics harm marine life, but they also leach toxins into the environment. Many people might not realize that cigarette filters are crafted from cellulose acetate, a type of non-biodegradable plastic. This material can linger in the environment for nearly a decade before it fully breaks down.

The Fix? EU’s Single Plastics Directive 2019 is a step in the right direction, charging manufacturers for using plastic in filters. We need to Support such regulations and promote the development of biodegradable filters. Better yet? Let’s push for a total ban on plastic filters.

2. The Disposable Problem: E-Cigarettes and Heated Tobacco Products (HTPs)

The rise of disposable e-cigarettes and HTPs means even more plastic waste. Many of these devices are discarded after a single use, with reports indicating improper disposal of nicotine-contaminated plastics, metals, and lithium-ion batteries. Based on sales figures from the CDC Foundation, the number of disposable vapes sold in a year could line up for 7,010 miles. That’s enough to cover the length of the continental U.S. two times over. It’s worth mentioning too that Lithium is becoming a scarce resource, and is essential for the transition to a net-zero economy, producing vapes out of all our lithium doesn’t seem smart.

The Solution? Extended Producer Responsibility schemes can make tobacco companies accountable for the end-of-life of their products. End-of-life buyback initiatives and promoting reusable alternatives can also reduce waste.

3. Greenwashing Tactics: Tobacco Industry’s Misleading Green Initiatives

The tobacco industry has a history of distracting consumers with green initiatives, masking their actual environmental impact. This is not genuine corporate social responsibility but a way to avoid stricter regulations. In an attempt to polish their image, several major tobacco companies sponsor environmental clean-ups. Yet, even when these butts are collected and discarded properly, they release harmful toxins in landfills, threatening groundwater and surrounding habitats.

How to Combat This? We need to strengthen regulations against greenwashing, ensuring transparency in corporate actions. It’s also crucial to promote consumer awareness, so we aren’t easily misled by such tactics.

Source: UNDO/YouTube

4. Pushing Disposable Culture: Promotion and Marketing of Disposable Products

The tobacco industry’s aggressive marketing of disposable products is fueling a throwaway culture. The environment bears the brunt of this with increased waste and pollution. Despite growing environmental concerns, the tobacco industry extensively markets disposable tobacco products. Their advertising tactics often target younger demographics, fostering a culture of disposability and contributing to the cycle of plastic Pollution. Among youth, e-cigarettes, especially the disposable kind, are more popular than any traditional tobacco product. According to the 2021 National Youth Tobacco Survey, more than 2 million U.S. middle and high school students reported using e-cigarettes in 2021, with more than 8 in 10 of those youth using flavored e-cigarettes.

Our Response? By advocating for responsible marketing regulations and educating consumers about the environmental impacts, we can shift the narrative. Encouraging and incentivizing reusable products is essential, it’s also important to read up on the health risks of vaping and smoking cigarettes.

5. Turning a Blind Eye: Failure to Support Sustainable Alternatives

Despite their enormous resources, the tobacco industry falls short in championing non-plastic alternatives. The tobacco industry has shown a consistent reluctance to support or invest in sustainable, non-plastic alternatives for their products, even though innovations like biodegradable filters exist and have the potential to significantly reduce environmental harm.

The Path Forward? It’s time to push for the industry’s legal responsibility for its environmental footprint. Let’s rally behind initiatives like the UN treaty to end plastic pollution, applying public pressure for a genuine change.

Call to Action

The tobacco industry’s contribution to plastic pollution is undeniable. From the production process to the final discard of their products, the harm is extensive. However, solutions exist, and they need our Support.

It’s on us. We must Support specific policies, be vigilant consumers, and stand up as responsible citizens. By understanding the issue and championing responsible practices, we can challenge the tobacco industry’s harmful impact on our planet.

Remember, our fight against plastic Pollution isn’t just about reducing single-use plastics in our daily lives. It extends to challenging industries like tobacco that exacerbate the problem. Each of us has a role to play in safeguarding our environment. Let’s take action today.

Tiny Rescue Climate Collection
Tiny Rescue Climate Collection

Solution Not Pollution Sweatshirt by Tiny Rescue: Climate Collection

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