Mexico has become the first country in North America to outlaw animal testing for the use of cosmetics.

Mexico’s senate gave unanimous Support to a bill that will ban the testing of animals. It is the first country in North America to do so and the 41st country on a global scale.

Humane Society International said, “We are thrilled to see Mexico become the first country in North America to outlaw cosmetic animal testing and commend our bill sponsor Senator Ricardo Monreal, and all congressmen and women for voting to end cosmetic animal testing in Mexico.”

The bill was embraced by globally known cosmetic brands like Lush, Unilever, P&G, L’Oréal, Avon, and others. 

Antón Aguilar, executive director of Humane Society International/Mexico, said, “We thank the Mexican Government for showing leadership on this important issue. And we will continue to work with them to implement the commitments and enforce a robust ban. This is a monumental step forward for animals, consumers, and science in Mexico. And this ground-breaking legislation leads the way for the Americas to become the next cruelty-free beauty market, and brings us one bunny-leap closer to a global ban.”

Animal testing is officially banned in 41 countries as well as 10 states in Brazil and 7 in the US. Three other US states are currently considering passing a similar bill as well.

This legislation in Mexico was strongly influenced by a stop motion film about a tester rabbit, called Save Ralph.

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