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As more people are leaving meat off their plates, plant-based alternatives are popping up worldwide. The latest is a chicken free chicken from Sunfed Meats.

Sunfed Meats is a startup aimed at selling clean meats that taste exactly their counterparts … except with no animal products. On their website, Sunfed describes their products as such, “Sunfed meats are made from plant protein, they cook, feel and taste just like animal meat but are healthier, both for you and the planet.” Their chicken free chicken is soy free, gluten free, vegan, made from peas, and packed with wonderful nutrients like protein, iron, and zinc. It’s delicious AND good for you and apparently, people on the streets can’t tell it’s not actually chicken.

Thanks to rising animal welfare, and health and environmental concerns, plant-based meats are on the rise with consumers — the success of which can be seen in the profits seen in the plant-based protein sector. With this shift away from meat and towards more clean, plant-based protein alternatives, many new start-ups offering innovative products have jumped in to meet growing demand. In fact, the plant-based food sector is currently valued at $3.5 billion with an expected  8.7 percent growth rate in the past two years alone.

With this in mind, Sunfed Meats is certainly making a good choice releasing this product because plant-based foods are the future.

According to Sunfed, their delicious chicken free chicken has all the taste and flexibility of chicken without the environmental footprint or cruelty associated with animal agriculture. What’s not to love?

The product is currently only available in New Zealand — Auckland, Hamilton, Palmerston North, and Wellington, to be specific — but they’re looking to expand. For even more specific locations, click here. Their product will hit shelves July 29, 2017, so be on the look out. In the meantime, if you don’t live in New Zealand and you’re a glutton for punishment and want to see this chicken free chicken in action, check out this delicious video.

For more information about trends in the plant-based food space and new companies joining in, check out One Green Planet’s Future of Food.

Lead image: Sunfed Meats

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