World’s First No-Additive Reduced-Sugar Orange Juice Hits Shelves

In a major step forward for health-conscious food and beverage lovers, BlueTree Technologies and Priniv have launched the world’s first reduced-sugar orange juice with no additives. Available in Israeli supermarkets since late February 2025, this new juice promises the same classic orange taste—without the sugar overload.

Standard 100% orange juice often packs a sugar punch comparable to soda, with around 8–10 grams per 100ml. That’s a problem, especially as sugar consumption is increasingly linked to obesity, diabetes, and cardiovascular issues. With many governments introducing sugar taxes, it’s clear we need smarter beverage choices.

BlueTree’s patented technology gently removes naturally occurring sugars, like sucrose, from real juice—without artificial sweeteners or chemical additives. The result? Up to 50% less sugar, while preserving taste, vitamins, and natural orange integrity.

“This isn’t just about reducing sugar—it’s about giving people real choices,” said Michael Gordon, CEO of BlueTree Technologies. Ido Yaniv, CEO of Priniv, added that the launch “meets the growing demand for clean, healthier products without sacrificing flavor.”

Unlike traditional methods that rely on synthetic additives, BlueTree’s process uses physical layer separation to lower sugar content across multiple beverage types, including milk and beer. It’s a clean-label breakthrough that shows natural innovation is possible—and necessary.

Now expanding into markets across the U.S., Europe, Asia, and Latin America, BlueTree is setting a new standard for the global beverage industry. In a world flooded with hidden sugars, this is the kind of disruption we need.

It’s time to demand more from what we drink. Choose products that Support your health, the planet, and a transparent food system—because sugary shortcuts are out, and real nutrition is in.

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