It’s been over a year now since Impossible Foods first introduced us to the Impossible Burger – a plant-based patty that cooks, smells, tastes, and even bleeds like real meat. Since then, we’ve found out that heme is the magical ingredient that makes this burger so juicy and that Google tried to buy the company out for millions of dollars. We’ve watched the patties sizzle and ooze at the hands of some of the top chefs in the industry, and we’ve followed the company’s news diligently, waiting with baited breath for the announcement that we could finally try this mystical plant-based creation. Well, great news, Green Monsters! The Impossible Burger is finally being unveiled! On July 27th, it will be debuting at the famous Momofuku Nishi restaurant in Manhattan, New York!
We may just combust from all of the excitement…
So, how did a vegan burger, of all things, end up on the meat-centric menu at Momofuku? Well, it’s simple really. David Chang, Founder and Chef of Momofuku, tried the patty back in May and promptly declared that the burger “might just change the whole game.” We’re with you, David! The Impossible Burger is far from your typical veggie burger. While some other burgers turn to veggies as a light, nutritious base, the Impossible Burger goes slightly more scientific with their approach. They simulate beef fat with coconut oil, use potato proteins to create that familiar crust that meat forms when it is seared, and use “heme,” a compound extracted from yeast that gives color to red meat. The result? A burger so realistic, some vegans and vegetarians are even a bit put off by the whole thing.
Whether the burger’s realistic qualities entice you or not, one thing is for sure, it has the potential to change the way the world views plant-based protein. More importantly, it has the potential to entice people who love the taste of meat but also care about their health, the environment, and animal welfare, into more sustainable ways to satisfy their craving for meat.
The Impossible Burger may mimic the taste of a beef burger, but it surpasses the meaty original in every other way. It contains more protein than a regular burger, without the cholesterol, hormones, or antibiotics. According to the company, making the plant-based burger uses 99 percent less land, 85 percent less water, and emits 89 percent less greenhouse gas than traditional beef production. And considering it leaves cows completely out of the picture, we think it’s safe to say that it’s a more humane option than factory farm meat.
Yep, the Impossible Burger may just be the catalyst needed to make people throw out their preconceived notions of plant-based food and embrace the fact that this category is much more than just a sector of food, it’s a food revolution. And if we’re going to have any chance at feeding the ever-growing population on Earth, a food revolution is exactly what we need. But hey, it looks like the future of food is here, and it just happens to be vegan!
Image source: Impossible Foods/Facebook