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If potty words offend you, this ad might not be for you.

If potty words don’t offend you, you’re gonna find this f*cking hilarious.

It’s an ad for the new cookbook, “Thug Kitchen: Eat Like You Give a F*ck,” and if we can say one thing about it, it’s extremely funny while still managing to be informative. Fine, that’s two things, stop jumping all over my sh*t.

Thug Kitchen is the brainchild of plant-based eater “Dr. Thug” (who was recently revealed to be the cooking duo, Michelle Davis and Matt Holloway), who wanted to start eating better, so “he” started cooking plant-based. Dr. Thug’s philosophy centers around what we put into our bodies and how that makes us feel, saying, “The food we eat fuels our lives; we should all give a f*ck.”

The site itself launched in 2012 and has gained critical acclaim, winning Saveur’s Best Food Blog Award in 2013. Filled with delicious recipes from Chickpea Tabbouleh to Piña Colada Ice “Cream”,  it’s no wonder that these culinary and comedy masterminds were able to come up with 100 new offerings for their first official cookbook. Roasted Beer and Lime Cauliflower Tacos anyone?

Obviously, we love and adore the recipes you can find right here as well (You want tacos? Take a bite out of some Butternut Squash Tacos with Vegan Tempeh Chorizo. Boo-ya!…sorry, I got caught up in the moment), but we’re definitely going to give this book a-go when it comes out. After all, we love plant-based eating and tongue-in-cheek humor works for us too.

Lead Image Credit: Thug Kitchen/