Organic Food Is About to Become Even More Affordable and Accessible

If you haven’t yet noticed, the organic movement is really exploding! From news that organic options will be more widely offered at Walmart (at a fraction of the regular cost) to an all-time high consumer interest in avoiding GMOs (and thus often making the organic choice), we can note that organic is really hitting it off with the mainstream.

In fact, one recent analysis of the organic food industry projected growth of 14 percent through 2018. Another report, the Organic Food & Beverages Market Analysis and Segment Forecasts to 2020, projects a close to 16 percent explosion of the organic food and beverages market by 2020; this estimate puts organic food sales at an estimated U.S. $211.44 billion by that time! Now, that’s a lot of organic food!

And for those who like to shop at the pricier places like Whole Foods, this could also be good news for you, because prices on organic options may be going down there. See, when more places begin to offer organic foods, places like Whole Foods are no longer the only ones on the dance floor…and this means they will have to drop prices to stay competitive.

According to a report by Slate, “Whole Foods co-CEO John Mackey said in the Q2 earnings call that the chain is lowering prices to better compete with new entrants into the organic market. He did not specify how much Whole Foods has cut prices, explaining that the company makes those decisions on a regional and local basis.” Mackey said, “For a long time Whole Foods had the field to ourselves, pretty much. That was nice, but we don’t any longer. So we’re adapting to the reality of the marketplace.”

No matter where you shop, this is all awesome news. If you shop at a “conventional” store, more organic options are (and most likely have been) coming your way at prices that will be affordable for many. If you shop at a specialty store, then prices may soon be going down to meet the demands of the market. Let’s raise a glass of (organic) juice to this great news, and, if you’re interested in learning more about why organic foods are the way to go, read up here.

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