Mercedes-Benz has been called out for greenwashing after releasing a set of promotional images to promote its electric car range. The car company created posters showing its car marque symbol on close-up shots of nature, including a honeycomb, a pink rose, and veins of a leaf. That’s when the sustainability platform Wherefrom came in to clear up the greenwashing advertisement.
Wherefrom reviews products and companies and gives them a score of environmental impact to help consumers shop sustainably. The platform took a jab at Mercedes-Benz and recreated its images with a more realistic representation of Mercedes’ contribution to climate change. Recently, Mercedes’ parent company, Daimler, was sued over claims that it did not do enough to tackle its contribution to climate change.
The tagline of the original advertisements was “Nature or Nothing,—the New Electric Vehicle generations—it’s already here,” which Wherefrom changed to “Nothing or Nature, –Climate change. It’s already here.” Wherefrom used images of wildfires, lightning, drought, pollution, and melting ice.
Source: Our Changing Climate/Youtube
According to a report from the European Commission, 42 percent of brands are guilty of wildly exaggerating their sustainability claims. These companies cannot get away with lying to the public and consumers about their products. Check out Greenwash.com to see how companies are straight-up lying to consumers’ faces and visit Wherefrom.org to see sustainability reviews on companies and products before you buy! Also, read these 5 Ways to Spot Greenwashing!
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