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Sportswear and fitness brand Adidas has been moving in a more environmentally conscious direction for some time now. Two years ago they remade their classic shoe using reclaimed ocean plastic. More recently, they made a football field from 1.8 million plastic bottles found on beaches. And they only plan to continue moving in a more sustainable environment with their latest initiative.
The latest global Adidas initiative aims to “replace all plastics and polyester in its products with sustainable materials by 2024.”
Masun Denison, Global Footwear Director at Adidas Golf says: “Sustainability is starting to become a bigger part of our line every year and we’re not slowing down.”
The Adidas Primeblue collection includes Apparel and footwear “made from upcycled plastic waste found on islands, beaches and coastal communities” to prevent plastic Pollution in oceans, according to Golf Digest.
To understand more about plastic Pollution and the severity of the issue, check out From Marine Animal Extinction to Ocean Pollutants: Everything You Need to Know About Plastic Pollution.
For help in reducing your reliance on plastic or shifting to a more sustainable lifestyle, please see:
- 10 Ways to Adopt a Zero Waste Lifestyle This Earth Day!
- Ultimate Guide to a Zero-Waste Backpack or Purse!
- 10 Life Hacks to Help You Cut Plastic Out of the Picture
- 20 Switches to Get Plastic Out of Your Life Starting Earth Day!
- Follow These 5 Tips and Live Waste-Free Nearly Every Day
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