The Body Shop Becomes the World’s First 100% Vegan Global Beauty Brand

On January 3rd, The Body Shop proudly declared its status as the world’s first global beauty brand to offer 100% vegan products certified by The Vegan Society. Their offerings include skincare, body care, haircare, makeup, and fragrance. This accomplishment follows the brand’s ambitious target set in 2021 when 60% of its products already carried The Vegan Society trademark.

Founded on the fundamental belief that beauty should not come at the expense of animals, The Body Shop has pioneered cruelty-free beauty since 1989 when it became the first beauty retailer to campaign against animal testing in cosmetics. Last June, the brand achieved a significant victory in Canada with the federal government’s commitment to prohibit cosmetic animal testing, marking a historic moment for the activist retailer.

The latest achievement of a 100% vegan product portfolio reveals The Body Shop‘s commitment to cruelty-free beauty. While the fight against animal testing in cosmetics continues globally, this milestone solidifies the brand’s dedication to providing ethical and sustainable beauty solutions.

Hilary Lloyd, VP of Brand and Activism at The Body Shop North America, expressed, “This accomplishment is an expression of our change-making ethos and goes back to our roots of championing animal welfare. Offering a 100% vegan certified product portfolio is an achievement we have been working towards for years, and is not one we take lightly.”

Throughout 2024, The Body Shop plans to expand its vegan offerings, introducing new products such as Full Magnolia in its Full Flowers premium fragrance range, available from January 15. Additionally, fans of the Peppermint range can anticipate the launch of Peppermint Shower Gel and Peppermint Body Lotion on February 12, expanding beyond foot care.

The vegan cosmetics industry is predicted to experience significant growth, with a compound annual growth rate of 6.31% between 2023-28, reaching an estimated $24 billion by 2028. With more than one in ten young people considering ‘vegan’ as a crucial factor in their health and beauty purchase decisions, The Body Shop’s move aligns with the growing demand for ethical and sustainable beauty products.

Chantelle Adkins, Director of Business Development at The Vegan Society, praised The Body Shop’s achievement, stating, “Today we are extending a massive congratulations to The Body Shop for achieving 100% of their product formulations being vegan and certified with The Vegan Society’s Vegan Trademark.”

The Vegan Society, known for its rigorous certification process, represents the global gold standard in vegan certification across various industries. For The Body Shop, this meant validating over 4000 ingredients for more than 1000 products to carry The Vegan Society’s stamp of approval.

Customers can now explore and purchase The Body Shop’s 100% vegan product assortment online, with the brand aiming to have all products on shelves certified by The Vegan Society by Fall 2024. This historic achievement sets a global standard for beauty brands, inspiring further positive changes to reduce animal use and exploitation across the industry.

For more information, customers can visit www.thebodyshop.com and participate in the cruelty-free, vegan beauty revolution.

Vegan But Make It Fashion Tee By Tiny Rescue: Animal Collection

Related Content:

• The Body Shop Will Be 100% Vegan by End of 2023
• The Body Shop is Buying 600 Tons of Plastic Waste to Produce More Eco-Friendly Packaging
• The Body Shop is Teaming Up With Cruelty-Free International to Ban Animal Testing for Good!
• The Body Shop Speaks Out to Help End Animal Cosmetic Testing Forever
• British Model Lily Cole is the New Face of Body Shop’s Cruelty-Free Makeup

Easy Ways to Help the Planet:

• Eat Less Meat: Download Food Monster, the largest plant-based Recipe app on the App Store, to help reduce your environmental footprint, save animals and get healthy. You can also buy a hard or soft copy of our favorite vegan cookbooks.
• Reduce Your Fast Fashion Footprint: Take initiative by standing up against fast fashion Pollution and supporting sustainable and circular brands like Tiny Rescue that raise awareness around important issues through recycled zero-waste clothing designed to be returned and remade over and over again.
• Support Independent Media: Being publicly funded gives us a greater chance to continue providing high-quality content. Please consider supporting us by donating!
• Sign a Petition: Your voice matters! Help turn petitions into victories by signing the latest list of must-sign petitions to help people, animals, and the planet.
• Stay Informed: Keep up with the latest news and important stories involving animals, the environment, sustainable living, food, health, and human interest topics by subscribing to our newsletter!
• Do What You Can: Reduce waste, plant trees, eat local, travel responsibly, reuse stuff, say no to single-use plastics, recycle, vote smart, switch to cold water laundry, divest from fossil fuels, save water, shop wisely, Donate if you can, grow your food, volunteer, conserve energy, compost, and don’t forget about the microplastics and microbeads lurking in common household and personal care products!