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How to Eat Healthy on a Budget: Gunnar Lovelace of Thrive Market Has the Solution

In this episode, I speak with Gunnar Lovelace, founder and co-CEO of Thrive Market.

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About Gunnar Lovelace

Gunnar Lovelace is a serial entrepreneur focused on business and health as vehicles for social change. He is the original Founder of Thrive Market, which is making healthy living accessible to Americans by providing the most popular organic and non-GMO groceries at 25-50 percent off normal retail prices. He is also the co-founder and co-owner of Love Heals – a jewelry business in more than 200 high-end retail stores and with over 75 employees. To date, Love Heals has funded the planting of over 1,500,000 trees and sponsored over 50,000 malnourished children. Prior to Love Heals, Gunnar started two technology companies in Los Angeles in software education and natural language processing (both of which were sold). In addition to his for-profit companies, he has started two non-profits in education and environmental sustainability.

Why You Should Listen

People want organic, non-GMO foods more than ever, but unfortunately, these products aren’t always widely accessible at an affordable price. This is a problem that Gunnar Lovelace, founder and co-CEO of Thrive Market, has grappled with throughout his career and his company is hoping to close the gap between healthy food and access. Thrive Market is an online marketplace where you can buy some of the most popular plant-based, organic, and non-GMO groceries for 25-50 percent less than regular retailers. Thrive runs on a subscription model, but to ensure that everyone can take advantage of these low prices, they also donate free memberships to families in need.

In this episode, Gunnar talks about how growing up poor with a single mother helped craft his views on affordable food and drove his passion for reinventing our food system from the inside out. He is also well versed in how modern capitalism is designed to externalize a lot of the costs that make unhealthy food so cheap.

With these two things in mind, Gunnar set out to change how people purchase groceries, cutting out the middlemen to foster more just and sustainable supply chains that can effectively lower the cost of better quality food and products for the consumer.

To learn more about how Gunnar hopes to transform the food system by making healthy, organic food affordable and accessible to everyone, listen in!

People/Companies/Resources Mentioned in This Episode

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