According to the company, starting in April 2020, the rings used on multi-pack cans will be made from sustainably-sourced cardboard. The packaging is recyclable and compostable. Starting with cans of Heineken, Foster’s and Kronenbourg 1664, all cans will be free from plastic by the end of 2021.
The move, which will remove shrink wrapping, will save 517 tons of plastic each year.This commitment falls under Heineken’s sustainability strategy called, “Brew a Better World.” The investment in the cardboard topper was $28.1 million for the company.
Cindy Tervoort, Heineken U.K.‘s marketing director said of the new effort, “The effect of single-use plastic is having on our planet can’t be ignored. Creating an eco-friendly solution that eliminates plastic while still meeting the demands of our beer and cider drinkers has been a big focus in our business. Now, after years in development and huge investment, we are extremely pleased to announce our recyclable and compostable topper innovation, a significant milestone in our journey to eliminate all single-use plastic.”
Other UK companies recently shared new plastic-reduction strategies. Read about Tesco Promises to Remove One Billion Single-Use Plastic Items from its Stores by 2020.
Budweiser also recently committed to reducing plastic in the United Kingdom, Budweiser Spends £6.3M to Phase Out Plastic Rings That Harm Marine Life.
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