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Food technology company, Impossible Foods, maker of the plant-based Impossible Burger have had a ground-breaking year. The juicy, meat-like burger can be found in more than 300 restaurants in the U.S., leaving vegans and meat-eaters alike satisfied. The company also recently announced a $75 million dollar investment to construct a new production factory in Oakland, California. Not to mention, they have hinted at the possibility of making vegan seafood.

But it seems like the good news from Impossible Foods isn’t slowing down anytime soon. According to reports, the Impossible Burger will be making its debut in Asia in 2018, marking the company’s first distribution deal outside of the U.S.!

“We’ve always known that our mission is global. We’re increasingly becoming aware that the demand for the Impossible Burger here in the U.S. pales in comparison to the amount of demand across the world,” David Lee, Impossible Foods chief operating officer told Fortune. Impossible Foods plans to start by partnering with individual “tastemakers” to test the waters before increasing distribution, similar to how they rolled the burger out in the U.S.

With the Food and Agriculture Organization of the United Nations stating that beef consumption is projected to increase in most of East Asia and the Pacific, Impossible Foods move to this region is much needed. The Impossible Burger, like other plant-based meats, is environmentally superior to conventional burgers. According to the company, their burger uses 99 percent less land, 85 percent less water, and emits 89 percent less greenhouse gas than traditional beef production. Considering the animal agriculture industry is responsible for more greenhouse gas emissions than the entire transportation sector and uses a majority of our land and water resources, these are not just impressive statistics, they are characteristics of a product that may just save the planet.

The meat alternative space is projected to hit $5.2 billion by 2020 and doesn’t seem to be slowing down anytime soon. At a time when more people than ever are cutting back on meat consumption, we’re not surprised by Impossible Foods announcement that they will soon debut in Asia. We are looking forward to seeing what next year brings from the company, with Lee telling Fortune that Asia is just “the beginning of our global expansion.” We can’t wait!

To learn more about the environmental impact of our food choices as well as trends and developments in the plant-based food space, check out our podcast #EatForThePlanet with Nil Zacharias

Image Source: Impossible Foods

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12 comments on “The Vegan Impossible Burger Is Coming to Asia in 2018!”

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Victoria Hanshaw
30 Days ago

What about more places in the USA first?


Reply
Lonni Whitchurch
30 Days ago

Diane Yamaguchi


Reply
Phillip Fox
1 Months Ago

Cj Eusebio for cheat day???


Reply
Brian K. Messenger
1 Months Ago

Awesome!!


Reply
Jean Benedict MacNeill
1 Months Ago

Ummmm Tampa Florida. Still waiting!


Reply
The Vegan Version
16 Dec 2017

Hi Jean! The Impossible Burger is available in Tampa, Florida. A list of restaurants are below:

CICCIO WATER
1015 S Howard Ave Tampa, FL 33606

DAILY EATS SOHO
901 South Howard Ave Tampa, FL 33606

GREEN LEMON
915 S Howard Ave Tampa, FL 33606

THE LODGE
516 S. Howard Ave Tampa, FL 33606

CICCIO CALI - TAMPA PALMS
17004 Palm Pointe Dr Tampa, FL 33647

Give them a call to confirm, we hope you\'re able to enjoy the Impossible Burger soon!

Lonni Whitchurch
17 Dec 2017

We have it at Cicero’s!

Jean Benedict MacNeill
18 Dec 2017

Thank you!!!

Jim Kuches
1 Months Ago

What about Canada??????


Reply
Kali Faye Shelton
1 Months Ago

When is it going to come to Michigan because I would absolutely want to try that amazingness.


Reply
The Vegan Version
16 Dec 2017

Hi Kali! The Impossible Burger is available in Michigan. A list of restaurants are below:

B SPOT - ROCHESTER HILLS
176 Adams Rd Rochester Hills, MI 48309

B SPOT - ROYAL OAK
310 S Main St Royal Oak, MI 48067

ALE MARY\'S BEER HALL
316 S Main St Royal Oak, MI 48067

INDO
1535 Cass Lake Road Keego Harbor, MI 48320

Give the restaurant a call to confirm; we hope you\'re able to enjoy the Impossible Burger soon!

Elliot Porbin
1 Months Ago

Well its not like its impossible to do something great for the planet after all


Reply


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