JUST Egg Replacer Launches This Fall, Will Go Nationwide in 2019

JUST, has been taking over the dairy-free and egg-free market with innovative and sustainable products created by impressive science and technology. Now this company famous for their vegan condiments and dressings, will be launching a plant-based, protein-packed egg replacement! This fall, JUST Egg will be available at select retailers, and will expand to a plethora of grocery stores by the end of 2019.

In just a few weeks, consumers will be able to shop for JUST Egg in the refrigerated egg case alongside traditional chicken’s eggs and other egg-based products. This product is not only dairy and egg-free, but it’s free from cholesterol, artificial flavors, and contains sustainable ingredients. This product is meant to replace the need to buy regular animal based ingredients that are less sustainable, because it scrambles up just like a traditional egg and can even be used for omelettes.

Both retailers and consumers are excited about this new product as it would provide healthier breakfast options that are still high in protein. The first supermarkets that will carry JUST Egg include chains like Fresh Thyme, Hy-Vee, Mollie Stone’s, Gelson’s, Nugget Markets, and Wegmans. JUST has also recently been accepted into Amazon’s Launchpad, which helps accelerate growing new businesses.

Co-founder and CEO, Josh Tetrick, explains that, “This company was founded with the belief that we could explore the vast plant kingdom and leverage modern technology and culinary expertise to find the ingredients to make the foods we enjoy everyday better for us and better for the planet. Launching JUST Egg is a major milestone and we’re excited for it to become a favorite part of families’ meals far into the future.”

JUST Egg is already taking the market by storm, as early restaurant partnerships with the company have have seen a 13% increase in breakfast sales, and a 42% increase in egg-category sales.

We can’t wait for this egg replacement to hit retailers!

Looking for a vegan alternative that will replace eggs?

If you can’t wait for the launch of JUST Egg, we’ve got you covered with some amazing egg-free breakfast options from our Food Monster App!

Cheesy Tofu Scramble with Spinach

Image Source: Cheesy Tofu Scramble with Spinach 

Every vegan needs to have a good tofu scramble recipe at their fingertips, and this cheesy tofu scramble with spinach is a delicious, and nutritious option. It’s not only flavorful, but packed with plant-based protein!

Chickpea Omelet with Kale Filling and Cheesy Tahini Sauce

Image Source: Chickpea Omelet with Kale Filling and Cheesy Tahini Sauce 

You can still have an amazing omelet without relying on traditional eggs. This plant-based omelet is made with nutrient-dense chickpea flour, which works as an amazing egg substitute, and is filled with a hearty blend of kale, garlic, and sun-dried tomatoes.

Tofu Benedict with Hollandaise 

Image Source: Tofu Benedict with Hollandaise 

This tofu benedict is the perfect choice for a leisurely, Sunday brunch. It is also a much lighter option than a traditional egg’s benedict, and will give you lots of energy without making you feel weighed down.

For more news like You Can Now Get a Vegan JUST Egg Sandwich at this Boston Chain, we recommend downloading our Food Monster App, which is available for both Android and iPhone, and can also be found on Instagram and Facebook. The app has more than 10,000 plant-based, allergy-friendly recipes, and subscribers gain access to new recipes every day. Check it out!

Lead Image Source: Sunny Side Up Fried ‘Egg’/One Green Planet