Goth Vegan Baker in Portland Bakes Creepy Confections All Year ‘Round

Meet Kachina Williams, the mastermind behind “Baker Ghoul Magic,” where she conjures up eerie vegan treats that are a feast for the eyes and the taste buds. From blackened focaccia bread to purple ube cakes dripping with blood-red icing, Williams has found her niche in the world of alternative baking.

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Williams has become a local sensation in the vibrant and diverse city of Portland, Oregon. You can catch her selling her spooky creations at various events. But what sets “Baker Ghoul Magic” apart isn’t just its vegan status; it’s the embodiment of Williams’ journey. For her, this endeavor represents a reclamation of her identity as a Black woman in the world of horror and goth subcultures. She recollects how, during her teenage years, she often felt like an outsider, struggling to find her place within these predominantly white communities. “I experienced how it was hard for me to be Black and alternative,” Williams said. “I grew up kind of disowning my Blackness at that time and trying to fit into these subcultures that were predominantly white. Baker Ghoul Magic kind of represents Black people who don’t fit in a box.”

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Hailing from Modesto, California, Williams developed a love for all things dark and mysterious from a young age. Halloween, horror movies, and hard rock were her earliest muses. However, it wasn’t until culinary school that she discovered her passion for baking. In 2020, she decided to make a big move to Portland, initially for a relationship that didn’t last, but she found herself captivated by the city’s vibrant vegan food scene and the warm embrace of its people.

“I realized I have a community,” Williams said. “These are the people that want to see me grow, and I want to be around people that give me the space to achieve my goals.” By day, she works at Blackthorn Mercantile, a unique home goods store in Northeast Portland that specializes in witchy-inspired décor and tarot supplies, aligning perfectly with her goth aesthetic.

Around three years ago, Williams launched her side business, Baker Ghoul Magic, and fully immersed herself in the world of the macabre when it comes to her baking. She understands that we eat with our eyes, and her creations reflect this philosophy. Her cakes and pastries are a play of textures and colors, skillfully combining unconventional ingredients to achieve her signature dark and enchanting aesthetic.

To achieve her striking color palette, Williams employs ingredients like black cocoa, charcoal powder, and even Oreo crumbs for those deep, inky shades. Being of Filipino descent, she also incorporates ube, a purple yam native to the Philippines, to infuse a regal purple hue into her cakes and cupcakes. For that extra touch of “pizazz,” she sprinkles edible glitter and dried rose petals onto her creations, elevating the visual appeal to a whole new level.

Williams isn’t just limited to her pop-up events; she accepts commissions for custom cakes and pies through Instagram or email at BakerGhoulMagic@gmail.com.

Check out her Instagram here!

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