Bagel Start-Up on Mission to Become the ‘Beyond Meat of Carbs’

BetterBrand, a food-tech startup, is on a mission to revolutionize the way we eat by transforming carbohydrate-heavy foods into healthier alternatives. With its flagship product, the Better Bagel, the company aims to become the “Beyond Meat of carbs.” Recently, BetterBrand closed a successful $6 million Series A funding round, valuing the company at $170 million.

Source: BetterBrand™/Youtube

The Better Bagel sets itself apart by containing 90% fewer carbs than traditional bagels. Each bagel is packed with 24 to 26 grams of protein, offering a functional and healthier option. Unlike refined carbs, which are processed and lack nutrients, these low-carb bagels are designed to release less sugar and have a reduced impact on blood sugar levels.

Founder and CEO Aimee Yang envisions a future where BetterBrand expands its product line beyond bagels. The company plans to launch new products later this year, catering to the growing market for alternatives to traditional carbohydrates. Yang believes this market is even larger than the one for alternative proteins, which has seen a slight decline in demand recently.

Despite the challenges faced by the food-tech industry, BetterBrand has managed to keep costs low and focus on sales growth. With less than 10 full-time employees, the company has built strategic partnerships with co-manufacturers to streamline production. Its bagels are already available in popular stores like Whole Foods and Foxtrot, and the company aims to generate $30 to $40 million in sales over the next year.

The success of BetterBrand’s funding round reflects investor interest in unique and safer opportunities. As the market for low-carb alternatives continues to grow, BetterBrand stands out among a smaller group of companies dedicated to providing healthier options.

In a world where health-conscious consumers are seeking alternatives to traditional carbohydrates, BetterBrand’s Better Bagel offers a tasty and nutritious choice that aligns with their dietary goals. With exciting plans for expansion and new product launches on the horizon, BetterBrand is poised to make a lasting impact on the food-tech industry and transform our eating habits for the better.

Related Content:

• The Healthiest Carbs You SHOULD Be Eating
• How and Why Complex Carbs Can Build Lean Muscle Mass
• 7 Benefits of Complex Carbs and the Best Ones to Eat
• Carb Up! Here are The Healthiest Carbs You SHOULD be Eating
• High Quality Carbs Lower Risk of Diabetes

Easy Ways to Help the Planet:

• Eat Less Meat: Download Food Monster, the largest plant-based Recipe app on the App Store, to help reduce your environmental footprint, save animals and get healthy. You can also buy a hard or soft copy of our favorite vegan cookbooks.
• Reduce Your Fast Fashion Footprint: Take initiative by standing up against fast fashion Pollution and supporting sustainable and circular brands like Tiny Rescue that raise awareness around important issues through recycled zero-waste clothing designed to be returned and remade over and over again.
• Support Independent Media: Being publicly funded gives us a greater chance to continue providing you with high-quality content. Please consider supporting us by donating!
• Sign a Petition: Your voice matters! Help turn petitions into victories by signing the latest list of must-sign petitions to help people, animals, and the planet.
• Stay Informed: Keep up with the latest news and important stories involving animals, the environment, sustainable living, food, health, and human interest topics by subscribing to our newsletter!
• Do What You Can: Reduce waste, plant trees, eat local, travel responsibly, reuse stuff, say no to single-use plastics, recycle, vote smart, switch to cold water laundry, divest from fossil fuels, save water, shop wisely, Donate if you can, grow your food, volunteer, conserve energy, compost, and don’t forget about the microplastics and microbeads lurking in common household and personal care products!