Last week, Living Social released results from their “Dining Out” survey of consumer behavior, which polled 4,000 online Americans and found some surprising facts about eating habits, culinary choices, and favorite foods.
According to the survey, Americans (at least the ones surveyed) largely seem to be unhealthy eaters. Nearly half the respondents (45 percent) described themselves as “meat lovers,” 22 percent as a “sweet tooth,” and 19 percent as “fast food junkies”. By comparison, just 18 percent described themselves as “health nuts” and only 5 percent as “vegetarians or vegans.”
Washington D.C. topped the list of cities with the most vegetarians and vegans, with New York City in second place and Denver in third. Surprisingly, only 3 percent of San Franciscans surveyed said they were vegetarians or vegans, putting them below the national average of 5 percent and behind cities like Tampa, Cleveland, Dallas and Atlanta in the rankings. The vegan mecca (Portland, Oregon) wasn’t even surveyed!
The survey did seem to have some pretty vague and potentially overlapping categories like “Experimental Eater,” “Foodie” and “Health Nut,” which may have played a role in skewing the results. I suppose we can’t be vegans and also foodies, health nuts or have a sweet tooth? More importantly, what exactly is a foodie, anyway?
Surprised by the low numbers of vegans and vegetarians in San Francisco (at least according to Living Social’s survey), SF Weekly decided to recreate the same poll on their site and still found that the total number of vegans and vegetarians (amongst their reader base) was at the unimpressive total of 6.96 percent.
Considering that most vegans in San Francisco seem to have not even heard about the SF Weekly poll (including one that blogs for SF Weekly), there’s no way to confirm whether their results reflect the true number of vegans and vegetarians in San Francisco.
For now, D.C. gets to wear the unofficial crown as the city with the most vegans and can celebrate their victory at the DC VegFest 2011 (which happens to be this weekend!).
Image Source: William Warby (via Flickr)
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Agreed. Everyone should take a statistics course- the media/companies loves to make stupid data seem like it has meaning all the time.
I want to try it, BUT trormoow is our annual Thanksgiving potluck at work. While I love everyone I work with, they all think I’m a freak for being vegetarian. I don’t know if there would be anything for me to eat besides the spicy carrots I plan on bringing. Hmm, I need to think about it a little longer.
This poll doesn’t have a shred of merit. (Portland wasn’t even surveyed!) Sigh. Let’s look at the numbers. They say they surveyed 4000 Americans, and that about 5% were vegans. That means that there were only 200 vegans represented in their entire survey. Then they go on to divide up these two hundred people by city. So, essentially the difference between one city and another will end up being one or two random vegans that have a huge effect on the percentage results. What this means is that the data they used to compare vegans on a city by city basis is completely irrelevant and useless. The sample size is several orders of magnitude too small to have any meaning.Yet, they decide to go ahead and write an article about it. Why do journalists suck so bad at statistics? I think that before a journalist is allowed to write about the results of a survey, they should be required to have passed a basic college statistics course. I swear I read nonsense like this every f*cking day. It’s just moronic.
December 1, 2010 5:28 pm@Amber – You suolhd totally go to the Portland conference!!!@Heather – Crazy! Enjoy the last week :)