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The United Arab Emirates (UAE) is taking a bold step towards a more sustainable future by declaring 2023 the “Year of Sustainability“. This nationwide campaign is aimed at encouraging citizens to adopt sustainable lifestyle choices that can improve their health outcomes as well as reducing their environmental impact. As part of this initiative, the public will be encouraged to consume plant-based diets, waste less food, eat appropriate-sized portions, and make other sustainable lifestyle choices such as avoiding fast fashion and reducing water use.

One of the key components of the campaign is the promotion of plant-based diets, which has seen a rapid rise in interest in the UAE in recent years. This follows a report last year, which predicted that the country’s market for meat alternatives would grow with a “formidable CAGR” through to 2028. Brands like THRYVE, the Gulf Cooperation Council’s first 100% plant-based meat venture, and Moving Mountains and VBites, two popular plant-based brands, have entered the UAE market due to growing demand. Additionally, the country has seen a rise in homegrown producers such as the children’s food brand Sprout.

Not only does adopting a plant-based diet reduce environmental impact, but it can also have positive health outcomes, as research shows that a plant-based diet can reduce the risk of chronic diseases such as heart disease, diabetes, and some types of cancer. In addition, a plant-based diet can improve overall well-being and promote weight loss.

The Year of Sustainability campaign also encourages the public to make other sustainable lifestyle choices, such as avoiding fast fashion and reducing water use. Fast fashion is a significant contributor to environmental damage, as it relies on the unsustainable production of materials and produces a large amount of waste. By choosing to buy secondhand or sustainable clothing options, we can help reduce our environmental impact. Additionally, reducing water use can help conserve this precious resource and reduce our environmental footprint.

As the UAE prepares to host the COP28 climate summit later this year, the country’s commitment to sustainability sends a strong message to the world. The actions taken by individuals can have a significant impact on the environment, and by making sustainable lifestyle choices, we can work towards a more sustainable future for ourselves and future generations.

In conclusion, the UAE’s Year of Sustainability campaign is a positive step towards a more sustainable future. By adopting plant-based diets and making other sustainable lifestyle choices, we can reduce our environmental impact and improve our health outcomes. As individuals, we can contribute to a better world by making conscious choices every day. Let’s take inspiration from the UAE’s initiative and pledge to make sustainable choices “today for tomorrow”.

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