Families around the world lined up for the second installment of the popular Frozen movies. While the movie’s environmental message was productive, campaigners are calling out Disney for their excessive production of plastic Frozen 2 paraphernalia. The film focuses on two sisters, Anna and Elsa, working to save the world and the environment.

Merchandising and licensing of the films’ characters, including the heroines, will bring in Disney an estimated $107.2 billion. Many plastic figurines are already sold out ahead of the Christmas holiday, according to the Telegraph.

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Plastics pollution campaigner, Julian Kirby of Friends of the Earth, told the Telegraph of the plastic excess of the films, “This film has pushed a strongly progressive narrative appealing just as much to parents as Elsa and Anna have to children. If the franchise wants to keep inspiring young audiences it should recognise that anti-pollution messages will chime with them far more than pumping out another predictable range of plastic destined for landfill. Disney has spoken about reducing their environmental impact so cutting out frivolous plastic would be a positive step on their way to sustainability.”

The Recycling Association’s chief executive Simon Ellin said that these plastic toys are “very hard to recycle.” He said that just as people are focused on removing plastic packaging, parents should also be wary of plastic toys that are not easily recycled, “we hope that toy designers working on Christmas 2020 will look at ways they can use a single, recyclable plastic. When the toy goes out of fashion, that way it can be easily recycled.”

There are products you may be using or habits you may have that contribute to plastic pollution. Learn more about how the use of Teabags, Cotton Swabs, Laundry, Contact Lenses, Glitter and Sheet Masks pollute our oceans so you can make more informed decisions going forward. There are also numerous simple actions and switches that can help cut plastic out of our lives including, making your own cosmetics, shampoo, toothpaste, soap, household cleaners, using  mason jars, reusable bags/bottles/straws, and avoiding microbeads

To learn more about the impact of plastic waste, please read the articles below: 

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