A faux meat company recently tried to grab Taco Bell’s attention in a creative way at the Natural Products Expo West in Anaheim, Calif.

The company, Beyond Meat, set up a mock Taco Bell pop-up, serving tacos made with vegan chicken and beef. It hopes the corporation will one day use their vegan meat products on the menu.

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One goal of the event was to flood Taco Bell’s social media channels. At the expo, visitors took photos in front of a red and purple backdrop and uploaded them using the tags @tacobell, @BeyondMeat, and #GoBeyond.

“We see ourselves as a meat company that makes all its products from plants. We believe that there’s a better way to feed the planet. We don’t want customers to have to make sacrifices to enjoy the things they love,” explained Co-Founder Brent Taylor to Foodbeast.

Beyond Meat’s overall mission is to create mass-market solutions that perfectly replace animal protein with plant protein.

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