Willow, Jaden, Jada, and Will Smith Launch Vegan, Non-Toxic and Plastic-Free Personal Care Brand

Women’s Wear Daily (WWD) reported that Willow, Jaden, Jada, and Will Smith are launching a line of personal care products called Hey Humans. The best part? The brand is 99-percent plastic-free, according to brand partner Maesa.

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Jada Pinkett Smith, Hey Humans’ creative director, and co-founder told WWD the brand aligns nicely with her love for products and the family’s sustainable focus. In 2012, Jaden Smith founded JUST Water, a sustainably sourced and packaged water company. He later founded 501CThree, a nonprofit that helps provide clean water to people in Flint, Michigan and other cities in the US. Willow Smith was also involved in the Global Climate Strike last year.

“For me, personal care is a practice that represents self-love,” Pinkett Smith said. “The products I use, like many other consumers, are an expression of my personal-care routine. My kids have continuously educated me around effective sustainable solutions and the ways in which we as a family can participate in that process.”

Hey Humans will provide deodorant, body wash, body lotion, and toothpaste. All products are vegan, cruelty-free, and non-toxic with upcycled products. The packaging is aluminum to help reduce plastic.

 

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Scott Oshry, chief marketing officer and partner at Maesa, told WWD that the brand was created to help shift the industry away from plastic. “I don’t see progress fast enough [in the industry] and in fact, I actually find it kind of disgraceful,” Oshry said. “Only about 9 percent — and that’s being gracious — of plastic is recycled in the United States, [and] 75 percent of all aluminum that’s ever been introduced into the market in the United States is still in circulation. Glass gets recycled [in the U.S.], paper gets recycled — and if it’s not, it’s biodegradable, provided it’s not covered in plastic coating.”

Hey Humans, Pinkett Smith said, “is just one step of many in an effort to make more sustainable choices for a brighter future. The future of humanity is at stake. Our lives and the choices we make have an impact on our health and the health of the planet. As a response to this awareness, it’s time we all shift by adopting new habits with a sense of urgency. I’m committed to the planet and strive to make a positive impact on the environment.”

Read more about hair care in One Green Planet; check out these articles:

• 3 Steps to DIY Hair Care for Guys
• The Ultimate Guide to Cruelty-Free Personal Care Products for Women
• 5 DIY Alternatives to Conventional Hair Sprays, Mousses, and Gels
• How to Use Flax Oil on Your Skin as a Beauty Aid
• 15 Cruelty-Free Hair Dyes and Hair Color Maintenance Products
• DIY Chemical-Free Cleanser and Moisturizer for Healthy Skin
• 10 DIY Alternatives to Bath and Body Products

Easy Ways to Help the Planet:

• Eat Less Meat: Download Food Monster, the largest plant-based Recipe app on the App Store to help reduce your environmental footprint, save animals and get healthy. You can also buy a hard or soft copy of our favorite vegan cookbooks.
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• Do What You Can: Reduce waste, plant trees, eat local, travel responsibly, reuse stuff, say no to single-use plastics, recycle, vote smart, switch to cold water laundry, divest from fossil fuels, save water, shop wisely, Donate if you can, grow your own food, volunteer, conserve energy, compost, and don’t forget about the microplastics and microbeads lurking in common household and personal care products!