Nicki Minaj is adding another feather to her cap with her latest fashion venture. Teaming up with the urban-lux vegan sneaker and Apparel brand LØCI, Minaj is set to unveil her very own sneaker collection. The drop, scheduled for April 12, will feature 11 custom pairs, each meticulously curated by Minaj herself.
Known for her bold and vibrant style, Minaj’s collection promises to blend street-cool aesthetics with high-fashion chic, offering fans a taste of her iconic fashion sense. Amidst her electrifying North American Pink Friday 2 tour, Minaj took to Instagram to announce the partnership, sharing a sneak peek of the collection and expressing her excitement.
In her announcement, Minaj made it clear that this collaboration is not just a sponsorship — she’s an owner and partner in the venture. While the brand’s website hasn’t updated its status to reflect Minaj’s ownership, her involvement adds another layer of star power to the brand, which already boasts investors like Leonardo DiCaprio.
Fans eager to get their hands on these exclusive kicks can register now on LØCI’s official website to be among the first to purchase them on April 12.

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