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Happy World Oceans Day! Visitors to Australia’s Bondi Beach recently got an unexpected surprise: a four-meter-high sculpture of ‘poop,’ composed entirely of recycled plastic waste. This installation is intended to spotlight the alarming amount of plastic dumped in our oceans every half minute.
The daring installation is the brainchild of the Better Packaging Co., a B-Corp-certified sustainable packaging brand committed to reducing plastic Pollution. They recently launched the innovative POLLAST!C range, using recycled plastic Pollution collected from Southeast Asia. Already adopted by over 3,000 global brands, this initiative is anticipated to prevent the production of 100 million virgin plastic bags this year.
The shocking ‘poop’ installation underlines a harsh reality: our oceans are being inundated with plastic waste. A recent UN Environment Program report states that practical and affordable changes, like reusing plastics, could decrease global plastic Pollution by a whopping 80 percent by 2040. The POLLAST!C range demonstrates how recycled plastics can be effectively utilized, repurposing over a million kilograms of plastic waste into functional packaging solutions.
Rebecca Percasky, co-founder of Better Packaging Co., champions the responsibility we all share in reducing plastic use and incorporating recycled plastics, particularly in business operations. “POLLAST!C demonstrates that we can recycle some of the most problematic plastic waste globally, thereby decreasing the presence of abandoned plastic in our environment.”
One of the early adopters of the POLLAST!C range is the US brand Joe Coffee Company, highlighting the potential for other American businesses to join the sustainability bandwagon. Percasky emphasizes the urgent need for a comprehensive solution, which includes improved waste management systems and increased recycling efforts.
For World Oceans Day, let’s remember that each one of us can contribute to the #BeatPlasticPollution movement. If you’re a business owner, consider shifting to more sustainable packaging options with Better Packaging Co. As consumers, let’s champion sustainability and participate in the World Oceans Day movement. Every small step makes a big difference!
To learn more about World Environment Day and World Oceans Day and Better Packaging Co., check the original source for more details on their involvement in various initiatives to create sustainable packaging solutions. And remember, let’s not let our world be pooped on by plastic waste!
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