Rebel Kitchen, a dairy-free milk company based in the UK, is changing the milk game one new product at a time. Rebel Kitchen’s coconut-based and cashew-based “mylks” include a line of coffee beverages, chai drinks, and even a chocolate variety.
Now, Rebel Kitchen has debuted a yet another new line of dairy-free “mylks” that aims to compete with traditional dairy products. The company has released a line that includes three cashew-based milks labeled “whole”, “skimmed” and semi-skimmed.” This way customers can shop for cashew-based milk by fat content, with Rebel Kitchen varying the amount of coconut cream added to each product for added creaminess.
“We’ve all grown up shopping the milk aisle based on our preference for the red, green or blue tops which hasn’t been a possibility in the plant based arena – until now,” Rebel Kitchen co-founder Tamara Arbib explained on the company’s Facebook page.
With the rapidly rising numbers in the dairy-free markets as a whole, consumers are actively looking for healthier alternatives to dairy proteins. Milk consumption in the United States has been steadily declining by 25 percent per capita since the mid-1970s. Plus, more consumers are waking up to the fact the dairy industry not only has a major negative impact on the environment, but it is also not the nutritional powerhouse that many of us once thought it was. It turns out, we can get the same nutrients from fortified plant-based milk and whole, plant-based foods.
It’s really no wonder the plant-based milk industry has been major growth in recent years and is set to reach $16.3 billion in 2018. With dairy producers seeing plant-based milk as “a serious threat,” Rebel Kitchen’s move to create “Whole” and “Skim” dairy-free milk is smart. As an increasing number of people turn to dairy-free options, there is more and more opportunity for companies like Rebel Kitchen to create innovative, and delicious products that make it easier than ever to ditch dairy!
Even though these new mylks are only available in the UK, it’s clear that is another promising sign that the future of food is indeed plant-based. For more about plant-based food trends, check out One Green Planet’s Future of Food.
Image source: Rebel Kitchen/Facebook