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Largely thanks to the brilliant documentary, Blackfishwhich exposed the truth behind the cruelty inflicted on cetaceans held captive at SeaWorld, the public’s viewpoint on the park has significantly changed, which has affected SeaWorld’s ticket sales. As a result, SeaWorld has made a number of desperate attempts to mask over their tarnished reputation, but none have really been successful. And now, in another desperate attempt to boost ticket sales, SeaWorld is using the name of conservation to bring people into their park with a new ad campaign.

The new commercial opens with eye-catching shots of wild animals swimming freely in the ocean, followed by shots of people scuba diving and cleaning up coastlines. If not for the split-second shots showing animals swaying in tanks, one would think this was a commercial about ocean conservation, which is exactly what SeaWorld wants people to think.

You can watch SeaWorld’s new commercial here, but a heads up, your eyes may roll from the hypocrisy.

 

However, it is certainly not in alignment with conservation to support a business that has kidnapped animals from the wild, kept them in tiny, inhumane enclosures for decades, trained them to do unnatural tricks in exchange for food, forcibly impregnated them against their will, and caused immense suffering and untimely deaths of numerous great living beings. If SeaWorld wants to clear up their reputation, this commercial will not do it. People are smart and can see through the desperate marketing attempt.

Theme park analyst at Pacific Asset Management, Bob Boyd, said this about the new ad campaign: “I think people will take a skeptical eye if it’s too over the top, and it’s right on the border in my view of not feeling as genuine…SeaWorld…[is] probably not going to save the planet.”

This seems like another ploy on SeaWorld’s long list of ways to gain favor with the public. They recently ended all of their captive breeding programs (granted, after a lawsuit) and phased out certiain gaudy performances with orcas. Additionally, SeaWorld San Diego introduced “educational orca experiences,” that show the animals in larger tanks with “natural” backdrops. These shows still involved orcas and trainers performing, but is coated with an educational dose of information about conservation. While SeaWorld does play a role in helping to rehabilitate and release injured marine animals – something their money would be better spent on – there is still no excuse for keeping any animal captive and on display.

With this latest campaign flop, we hope SeaWorld will start to seriously think about emptying the tanks for good, sending the animals to reputable sanctuaries, focusing all their efforts on ocean conservation (in the actual ocean!), and perhaps take a cue from National Geographic and open a real-to-life digital aquarium that can educate the public without any animals.

Although ticket sales have dropped, there are still many people who visit SeaWorld and other parks similar to it, so please share this with your network! When people stop paying to see wild animals trapped in bathtubs, the tanks can finally be emptied!

Image Source: SeaWorld/YouTube

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21 comments on “SeaWorld Has a New Ad About Conservation and It Will Make Your Eyes Roll for Days”

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Michele Pohl
11 Months Ago

If people didn't flock to Sea World in droves to see animals doing tricks for their entertainment, Sea World would be forced to close.


Reply
john pasqua
11 Months Ago

END THE CAPTIVITY ON THIS MARINE LIFE NOW SEA WORLD.


Reply
Ruth Eisenbud
30 Oct 2017

Paul...

It is ended in India... against the law in every state.

Please consider why this is possible in India and not the USA.

Angela Wright
11 Months Ago

Conservation and for profit business do not go hand in hand. If fact they are in distinct opposition with one another. Sea World is getting desperate which is means the end for them is probably near!!


Reply
Sarah Hill
11 Months Ago

Just do the world a favour and Shut Down all your hateful torture chambers!! Nothing to do with conservation - simply greed! Bastards!


Reply
Ruth Eisenbud
11 Months Ago

The fact still remains.... that in India the capture & confinement of cetaceans (whales and dolphins) is completely banned in India, which is guided by ahimsa: non violence to any living being.

No matter how the new testament has been revised.... the bottom line still remains... man may destroy, slaughter and exploit animals with moral impunity... the call it dominion:

Genesis 9:1-3 “The fear and dread of you shall rest on every animal of the earth, and on every bird of the air, on everything that creeps on the ground, and on all the fish in the sea; into your hand they are delivered. Every moving thing that lives shall be food for you; and just as I gave you the green plants, I give you everything.”


Reply
Clyde Creason
11 Months Ago

I have seen the incredibly small areas they keep the killer whales in. They refuse to release them. You cannot trust a company like that.


Reply
Peggy Broad
11 Months Ago

Boycott SeaWorld!


Reply
Joanz Zapp Dufresne
11 Months Ago

Sounds like PETA!! Total BS PR on how good they are, but they still kill thousands of pets daily and still want to wipe out Staffie/block head type dogs! Oh and lets not forget they steal pets out of yards and kill them in their trucks within seconds! They both must have the same PR people!


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Brittney Hernandez
27 Oct 2017

When are you guys going to learn that not everything or everyone begins and ends with PeTA? This has nothing to do with that.

Joanz Zapp Dufresne
28 Oct 2017

Brittney Hernandez Well I didn't say it did!! I said they sound like PETA with thier BS PR! Trying to spin they are good when they are not!

Brittney Hernandez
28 Oct 2017

I see. I thought you were one of those "But PeTA" people.

Joanz Zapp Dufresne
28 Oct 2017

Brittney Hernandez Not sure what you mean but I loath PETA !

Brittney Hernandez
28 Oct 2017

Oh ya know. The people that blame PeTA for everything or bring them into an issue they had very little or nothing to do with at all.

Joanz Zapp Dufresne
28 Oct 2017

Sigh!

Brittney Hernandez
28 Oct 2017

Lol! Sorry.. 😐

Kerry Hadaway
11 Months Ago

Gag.


Reply
Brittney Hernandez
11 Months Ago

When you think of Seaworld, you picture an Orca or Dolphin leaping from the surface of the water infront of a cheering crowd. If they want to be known for their Oceanic contributions, maybe they should stop putting sentient, intelligent animals in barren tanks for profit. Or stop supporting it.


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