Kat Von D is a key celebrity figure in the fight for animal rights, and she recently won the Animal Advocacy Award at the Animal Rights National Conference. The career tattoo artist has used her expertise in pigments, contours, precision, and design to take the makeup world a giant step forward in being vegan and cruelty-free. Her full makeup line, Kat Von D Beauty, is applauded for being rich in color, transfer-resistant, and studio quality. What is best of all though, is that no animals are harmed in the creation process. Always a voice for animal rights, Kat Von D is launching a new vegan makeup brush collection today, and makeup lovers everywhere are rejoicing!




Although the brushes Kat Von D Beauty sells have always been made of synthetic fibers, the new set of brushes are made with advanced technology that will improve makeup application. On her Instagram page, Kat Von D proudly promotes the new product line by saying, “I’ve teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles. We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals.”

Kat Von D Beauty is proof that animal testing and animal-derived ingredients are in no way necessary to produce high-quality cosmetics that are safe for human skin and profitable for the brand too. If you know a makeup fiend in your life, please share this with them! You can discover more cruelty-free makeup brands here.

Image Source: Kat Von D/ Facebook