Despite the rise in popularity of cruelty-free cosmetics, there are still many people who unknowingly purchase beauty products that have been tested on animals. According to the Humane Society of the United States, thousands of mice, guinea pigs, rats, and rabbits suffer and die in these [cosmetic] tests every year in the U.S. alone. Considering the fact that the U.S. Food and Drug Administration does not even require companies to test their products on animals, this suffering is entirely unnecessary. The good news is if you’re looking to cut the cruelty out of your cosmetics, there are many fantastic options out there which prove beauty does not need to hurt.

When you make the decision to purchase cruelty-free and vegan makeup, understanding what all the different labels you’ll come across can get a little confusing. You might find yourself googling what “cruelty-free,” “not tested on animals,” and “The Leaping Bunny” mean. Read How to Read a Cruelty-Free Cosmetics Label and 6 Steps to Conquering Cruelty-Free Beauty to learn more about how to decipher the labels you’ll find makeup and personal care items.

We might tell ourselves that one person making the choice to shop for only cruelty-free cosmetics cannot make a difference, but as more and more people make the choice, companies who test on animals and use animal ingredients will eventually seek alternative methods for testing and formulation. When we purchase cruelty-free and vegan makeup, we’re sending the message to companies that there is a demand for those products. To get you started, here are 20 cruelty-free and vegan makeup products, ranging from foundation to lipstick!